Stop trading DMs for clients. Build a booking machine.

We ask for a minimum of one hundred and fifty dollars a day, which is roughly forty-five hundred a month, and we recommend six thousand for a serious learning phase. Below that, Meta simply does not gather enough data for us to identify which angles and creatives work, and every decision becomes a guess. That budget is paid directly to Meta and is completely separate from our management fee. If your current cash position makes that uncomfortable, tell us on the call and we will be honest about whether now is the right moment.

Yes, because paid traffic does not borrow from an existing audience, it buys attention from strangers. Most of our coaching clients have modest followings and win anyway, because the offer and the funnel carry the argument rather than the follower count. What you do need is proof: results you have produced, case studies, a credible background or a clear mechanism. If you have never delivered the outcome you sell, ads will only accelerate a problem we would rather fix first.

We treat closing as part of the system, not as your problem alone. Every week we look at show-up rate, offers made and close rate, and we review recordings of real calls to find where the conversation breaks. Sometimes the fix is upstream in the qualification questions, sometimes it is the price, sometimes it is a script that talks about features instead of outcomes. We will iterate with you on all of it, though we are direct about one thing: we can fill your calendar with qualified people, and the conversation itself still has to be led well.

We do. Copy, angles, hooks, the landing page and the VSL structure are all written by our team, because performance lives in the words far more than in the design. You will be interviewed at the start so we capture your voice, your beliefs and the stories that only you can tell, and you approve everything before it goes live. If you appear on camera, we give you a script and a shot list so filming takes an afternoon rather than a week. Design is deliberately restrained: we build pages that convert cold traffic, not portfolio pieces.

Build takes one to two weeks, and the first booked calls from paid traffic typically arrive within days of launch. The honest picture is that the first two to three weeks are a learning phase where we are buying data and killing losing angles, so cost per booked call starts high and comes down. Most accounts reach a stable, forecastable cost somewhere between day thirty and day sixty, which is exactly why we ask for a ninety-day commitment. Anyone promising a predictable pipeline in week one is selling you a story, and results genuinely vary by offer, price point and market.

You do not need a webinar, and for most one-to-one and group coaching offers we deliberately avoid them. A short video sales letter of six to twelve minutes on the landing page usually does the job: it explains the mechanism, handles the obvious objections and pre-sells the call. For offers above roughly fifteen thousand dollars, or for complex consulting engagements, a longer format can be worth building once the direct path is already profitable. We decide based on your price point and sales cycle, not on what is fashionable this quarter.

Partner access to your Meta Business Manager, ad account and Facebook page, plus a payment method on the ad account that stays in your name. On the funnel side we need a scheduling tool such as Calendly or a CRM calendar, an email and SMS platform, and a domain or subdomain where the landing page can live. If you do not have these yet, we will specify the shortest stack that does the job and set it up with you. Everything is built inside accounts you own, so if we ever part ways you keep the pages, the sequences, the pixel data and the audiences.

You submit the application on this page and we review it within one business day. If it looks like a fit, you get a link to book a strategy call where we pull apart your offer, your numbers and your current lead flow, and you leave with a clear read on whether paid acquisition makes sense for you right now. If we both want to proceed, you receive an agreement and an onboarding form the same day, and we schedule a ninety-minute kickoff within a week. From kickoff, the build clock starts and you get a written plan with dates attached.